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MEC Rebranding

by connect

Mountain Equipment Co-op (MEC) unveiled its first redesigned logo at their Brooksbank Store in North Vancouver. The flagship store, which SD has been proud to be apart of, truly reflects the outdoor retailer’s new branding and reenforces its standing as an iconic company that outfits Canadians with leading-edge products and inspires them to be active outdoors – wherever they live, work or play.

“The redesigned logo is simple yet bold, and now features the acronym MEC instead of the full name, with the mountain removed, to reflect MEC’s geographical reach across the country, and its wider range of backcountry and urban activities.”

Randy Sharp attended the grand re-opening event, and is excited about how the new logo reads in the SD designed landscape.

Read more about the rebranding here

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